By Victor Lorentzo |
Branding a small internet business is not that easy. People may surf through your website in their search for a product or some information but they are not likely stop to remember your name. Even if the surfer finds what she is looking for the chances are small she will remember your sites name or address. A free eBook give-away is a very powerful tool to improve your internet branding and help your visitors learn and remember your internet brand.
Writing an informative 10 – 20 page free eBook with an answer to a question or a problem visitors to your website often have gives you the opportunity to spend time with your visitors. Your visitors who download that eBook will maybe spend half an hour reading your words. And often even more. This gives you excellent time to tell them the name of your company, the name of your product, and your own name several times.
Your eBook readers probably won’t be your instant fan, visiting your website every day, only because of an eBook, but many of them will remember your name. When they later see a link with one of your names on it, they will recognize it. The recognition will make them more lightly to click. If they later find an eBook with your name on it that you are selling, they already know you and they are more lightly to buy your product.
There are several ways to implement your brand in your free eBook. First of all you should have your logo or brand on a front cover. You can also use the header and footer of the pages for branding. One other important trick you can use is to implement the brand into your text. This should come natural like «In YourBrand we use to call this type of methods for…» or «YourBrand would never run away from an opportunity like that». For your personal name you can implement it like «My father always told me «FIRST NAME never…»» or otherwise. Find your own style, that match your brand and your websites writing style.
Your eBook branding techniques are of course not only limited to the free eBooks you are promoting. This easy method can also be used in eBooks you sell, resell rights eBooks and further. Still the main idea is that visitors spend a lot of time with you, and during this time read your brand over and over again.